Distribution: 50,000
Readership: 106,000
SUBSCRIBER PROFILE
Significant Living's audience is made up of women (83%) and men (17%) who are interested in living a faithful life that honors God and serves others from their families, church, communities, and the world at large. They look to the publication for inspiration, advice, and insights on spiritual growth, health, finance, and service opportunities. They travel for pleasure and participate in a wide variety of activities and service.
The average reader is a mature, married woman who enjoys a wide circle of influence, including her spouse, children, grandchildren, friends, relatives, church, and committee members. She purchases and frequently recommends books to others—and also buys children’s products and music for enjoyment and worship. She spends almost 2 hours reading each issue of the magazine and then passes it along to others.
SNAPSHOT
- Median age: 62.4
- Female/Male: 83%/17%
- Married: 68%
- Average Household Income: $52,821
- Attend College: 76%
- Holds a position of responsibility at church, typically as a small group/Bible study leader or Sunday school teacher: 69%
- Represents a family that gives an average of $6,000 at year to church and missions
- Reads for over 13 hours each week.
- Made purchases at a Christian bookstore: 67%
- Spent an average of $47 of Bibles in the past 12 months.
- Uses Bible study or devotional materials: 87%
- Spends an average of $112 a year on music.
Statistics from 2007 survey
GENERAL FACTS
With more than 79 million boomers approaching retirement this year, they are one of the hottest segments in the marketplace today.
Some products and services that interest this market include products that will help them stay healthy and stay in shape, manage their finances and resources wisely, travel and leisure opportunities, books and products that will help them grow spiritually.
Key Market Facts Concerning Americans in midlife:
- They control 70% of all US wealth
- Bring in $2 trillion in annual income
- Own more homes than any other age group
- Account for 50% of all discretionary spending
- Purchase 41% of all new cars
- Around 16 million exercise at least three times a week
- Spend more per capita than any other age group on:
- over the counter and other health products
- travel and leisure
Every 8.4 seconds another baby boomer turns 50.
Statistics from Today’s Senior |
